Main Article Content
Abstract
Information media within the airport environment play a crucial role in educating passengers about baggage regulations, thereby supporting aviation safety and security. However, the effectiveness of such media still requires evaluation, particularly at Minangkabau International Airport. This study aims to analyze the extent to which information media functions as an educational tool for passengers. The research employed a mixed-methods approach, combining quantitative methods through observation and interviews. Quantitative data were analyzed using SPSS software through validity and reliability tests, simple linear regression, and hypothesis testing. The results show that information media have a significant influence on passengers' understanding of baggage regulations, indicated by a β (beta) value of 0.943 and a significance level of p < 0.001. Qualitative findings suggest that the current information media is still suboptimal due to its lack of visual appeal, poor placement, and outdated content. Passengers were more responsive to interactive media such as educational videos and digital infographics. Therefore, a more effective communication strategy is needed by utilizing digital media that is engaging, visual, and easily accessible. This study is expected to serve as a reference in the development of more efficient and educational information media within the airport environment.
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References
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References
Setiani Baiq, “Prinsip-Prinsip Pokok Pengelolaan Jasa Transportasi Udara,” J. Ilm. Widya, Vol. [1] B. Setiani, “Prinsip-prinsip pokok pengelolaan jasa transportasi udara,” J. Ilm. Widya, vol. 3, no. 2, pp. 103–109, 2015.
Menteri Perhubungan Republik Indonesia, Peraturan Menteri Perhubungan Nomor PM 9 Tahun 2024. Jakarta, Indonesia: Kemenhub, 2024.
International Civil Aviation Organization (ICAO), The Safe Transport of Dangerous Goods by Air. Montréal, QC, Canada: ICAO, Jul. 2001.
Menteri Perhubungan Republik Indonesia, Peraturan Menteri Perhubungan Nomor PM 32 Tahun 2022. Jakarta, Indonesia: Kemenhub, 2022.
P. Panjaitan and A. Prasetya, “Pengaruh social media terhadap produktivitas kerja generasi millennial (studi pada karyawan PT Angkasa Pura I cabang Bandara Internasional Juanda),” J. Admin. Bisnis Widya Mandala, vol. 48, pp. 173–180, 2017. [Online]. Available: https://consensus.app/papers/pengaruh-social-media-terhadap-produktivitas-kerja-panjaitan-prasetya/21bde2999b325b2bb6349b5e2b10550a/ [Accessed: June 5, 2025].
B. Fernando, A. Endang, and S. Narti, “Strategi media relations PT Angkasa Pura II di Bandar Udara Fatmawati Soekarno Bengkulu,” J. Multidisiplin Dehasen, vol. 3, no. 4, pp. 347–358, Oct. 2024, doi: 10.37676/mude.v3i4.6619.
M. Yoo, S. Lee, and M. Park, “Passengers’ perceptions of airport digital signage and its effect on information satisfaction and airport image,” J. Air Transp. Manag., 2020.
Schroeder and Penning de Vries, “Enhancing passenger experience through smart airport technologies: The case of Schiphol Airport,” Transp. Policy, 2019.
V. A. Hadju and U. Aulia, Desain Penelitian Mixed Method, N. Saputra, Ed. Jakarta, Indonesia: [Publisher], Nov. 2022.
P. Duwi, SPSS 22: Pengolahan Data Terpraktis. Yogyakarta, Indonesia: CV Andi Offset, 2014.
A. Prima, “Kajian edukasi penumpang tentang barang bawaan di Bandar Udara Kalimarau Berau,” 2024.
G. Septiawan, “Ketentuan barang bawaan ke pesawat udara,” 2024.
L. Devi and R. Fryda, “Analisis efektivitas penerapan sistem informasi operasional dan komersiil (SIOPSKOM) terhadap kinerja petugas unit informasi di Bandar Udara Internasional Adi Soemarmo Boyolali,” JETBUS Journal of Education Transportation and Business, vol. 1, no. 2, pp. 117–129, 2024